How to Collect and Display Customer Testimonials That Convert

Why Testimonials Matter

92% of consumers read online reviews before making a purchase. Testimonials are social proof that builds trust and reduces buying anxiety. They answer the question every potential customer asks: "Will this work for me?"

How to Collect Testimonials

1. Make It Easy

The easier you make it to leave a testimonial, the more you will receive. A dedicated collection page with a simple form removes all friction. With Sentrix, you get a shareable link (sentrix.kelthos.com/t/your-slug) that customers can access instantly.

2. Ask at the Right Time

The best time to ask for a testimonial is right after a positive experience:

After a successful project delivery
When a customer mentions they are happy
After a customer support interaction that went well
When a customer achieves a result using your product

3. Guide the Response

Most people do not know what to write. Provide prompting questions:

What problem were you trying to solve?
How has our product/service helped?
What specific results have you achieved?
Would you recommend us? Why?

Displaying Testimonials Effectively

Testimonial Walls

A dedicated testimonial wall showcases all your reviews in a visually appealing grid. Feature your best testimonials at the top.

Embedded Widgets

Embed testimonials directly on your landing page, pricing page, or checkout page. Sentrix provides an embed script you can add with a single line of code:

<div id="sentrix-testimonials"></div>
<script src="https://sentrix.kelthos.com/api/embed/testimonials/your-slug"></script>

Key Elements

Name and photo - Real names and photos increase credibility
Company and role - Professional context adds authority
Star ratings - Visual ratings are quickly scannable
Specific details - Testimonials with numbers and specifics convert better

Getting Started

With Sentrix, you can create a testimonial collection in under a minute, share the collection link with customers, review and approve submissions, and display them on your site with an embed widget. Free accounts get 2 collections, and Pro accounts get 10.